Surprisingly, very few are talking about improving engagement among blue collar employees. This deserves equal (if not more) attention. That’s because this segment of the workforce forms the backbone for the future success of many companies. Moreover, it is this segment that has been braving infection risks to ensure business continuity, whether at factories, construction sites, driving cabs, or making deliveries.
So, let’s take a step further than simply ensuring they wear masks and take a renewed look at blue collar workforce engagement.
This does not require huge budget approvals or even a great deal of effort. If you have effective communication channels already in place, even little things can make a big difference in making blue collar workers feel valued.
Employees who have high trust in the companies and management teams feel less stress, have lower burnout and higher retention.
Health and wellness have become even more critical after the outbreak of the pandemic in March 2020. Thanks to connectivity across the country, companies can identify channels to ensure continuous monitoring of employees and for blue collar workers to indicate the status of their health.
Taking prompt action can help employees receive medical attention faster and prevent infection from spreading to other team members.
Also, recognise that the work done by blue collar employees can become monotonous and often come with harsh work conditions and odd working hours. This segment of your workforce is more prone to health problems, both mental and physical.
Taking care of the mental and physical well-being of your blue collar workforce can help reduce absenteeism and improve productivity.
Your blue collar employees work for lower wages and are often stressed about their financials.
Providing financial security can build loyalty and trust among the blue collar workers.
Most employees care deeply about how they are perceived by their co-workers. It’s important to them that their achievements are celebrated by their peers. Streamlined employee reward programs help establish a culture of positivity and growth.
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