Cookie Policy
Betterplace Safety Solutions Private Limited ("Betterplace”) uses cookies and similar technologies, such as pixels, to provide, improve, protect, and promote our services. For the purposes of this policy we will refer to all of these technologies as “cookies.” This page includes information on the what, who, and how of these technologies in connection with the Betterplace Safety Solutions Private Limited website and services.
- What is a cookie?
Cookies are small text files stored in a device’s browser directory to store preferences. They help site providers make sites work or work more efficiently, understand how people use a site, remember login details, and store site preferences. A cookie may have unique identifiers and reside in places such as your device, in emails we send you, on the Services, and on third-party sites using our plug-ins, widgets, embedded content, and pixel tags.
- How does Betterplace use cookies?
Betterplace uses cookies in accordance with our Privacy Policy in order:
- to help ensure that our Services are functioning;
- to analyze and improve performance of the Services;
- to tailor your experience to your preferences; and
- for advertising and promotional purposes.
Cookies play an important role in helping us provide effective and safe Services. Below is a description of the commonly used cookie types and the purposes that apply to them.
a. Necessary Cookies
These cookies are necessary to the operation of our Services, and make the Services usable and secure by enabling basic functions like page navigation and access. We use these cookies in a number of different ways, including:
Authentication: To remember your login state so you don’t have to log in as you navigate through our site and dashboard.
Fraud Prevention: To help us understand the computers and web browsers used to access the Services, and to help us monitor and identify potentially harmful or illegal use of our Services, including fraudulent activity.
Security: To protect user data from unauthorized access and improve security.
Functionality: To keep our Services working correctly, like showing you the correct information for your location.,
b. Performance and Analytics Cookies
Performance cookies help us understand how visitors interact with our Services. We use these cookies in a number of different ways, including:
Site Features and Services. To remember how you use our Services so that you don’t have to reconfigure your settings each time you log into your account.
To Analyse and Improve Our Services. To assess the performance of the Services and make them work better for you. For example, cookies help us understand how people reach our site, determine whether you have viewed an item or link, and provide insights into improvements or enhancements we need to make to our site and Services.
Pixel Tags (also known as web beacons and clear GIFs). To track how users interact with emails, measure the success of our marketing campaigns, and compile statistics about usage of the
Third-Party Analytics. To collect analytics information about use of the Services, and to report on activities and trends. For example, we use Google Analytics to collect information regarding use of our Services and other sites, apps, and online resources. You can opt out of Google’s processing of your information on our site by following the instructions here.
c. Preference Cookies
We use preference cookies to remember your preferences, recognize you when you return to our Services, and customize the Services for you. These may include cookies to identify you when you sign into the Services, or to keep track of your preferences, interests, or past items viewed, so that we may enhance the presentation of content on the Services.
d. Targeting and Advertising Cookies
We use first-party or third-party cookies to deliver content, such as ads relevant to your interests, through the Services or on third-party sites you visit. This includes using cookies to measure engagement with those ads or content. If you disable these cookies, you may experience less targeted advertising.
