5 Struggles in Renting E-Bikes for a Distributed Frontline Blue-Collar Workforce

By renting e-Bikes for frontline workers, businesses in India can deal with the rising fuel costs, achieve cost-efficiency, ensure greater productivity, and contribute towards environmental protection.

In 2021, the Indian government extended the second phase of the Faster Adoption and Manufacturing of Hybrid and Electric vehicle (FAME) scheme till March 2024. Such policies and regulations will encourage faster adoption of electric mobility and spearhead the development of the manufacturing ecosystem.

This also provides a great premise for companies to engage and offer opportunities for blue-collar workers. By renting e-Bikes for frontline workers, businesses in India can deal with the rising fuel costs, achieve cost-efficiency, ensure greater productivity, and contribute towards environmental protection.

However, there are significant challenges in buying or renting electric bikes for workers.

1. Accessing Affordable Financing Options

Lithium-ion batteries that drive EVs have to be imported into India. Thus, compared to fuel-driven vehicles, the cost of e-Bikes in India is high. Companies do not find flexible options for renting e-bikes.

Often, there are hidden charges involved, or the need to pay advance rentals and deposits. This makes the exercise costlier than expected. This discourages companies from buying or renting e-bikes. They need no-cost finance options for renting e-bikes directly for employees.

2. Lack of EV Charging Infrastructure

The availability and simplicity of EV charging infrastructure are important for mainstream adoption. There should be ample charging stations on motorways, and rules and schemes that promote battery swapping.

With the lack of charging stations, companies might find it difficult to extend rental periods. E-bikes can prove useful for frontline workers and companies only if they can deploy them to enhance workers’ efficiency and reduce costs.

Apart from adequate charging infrastructure, this also requires e-bikes that provide higher mileage, for maximum cost benefits.

3. Diverse State EV Policies

Several state governments in India have crafted their policies concerning buying or renting e-bikes. Some of these are inclined towards the supply side and others towards the demand side.

E-bikes with a speed of more than 25km per hour, with a capacity of more than 250KW need to have a valid insurance cover. There are associated registration charges and the need for driving licenses too.

In absence of a platform to manage e-bike rentals and their compliance across states, companies can’t create a green fleet at scale for their distributed workforce. Without the help of technology, it is a tedious task to manage this ecosystem.

4. Tracking Workers’ Productivity

Companies that use e-bikes for last-mile deliveries might want to track their drivers, their locations, routes, kilometres travelled, and more. Even if a company is using these vehicles for other purposes, they would like to keep track of their usage, and resulting ROI.

Get real-time access to detailed rider travel data.

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If they can find mobile apps and dashboards that allow them access to these metrics, it would become plausible for them to buy or rent electric bikes for frontline workers.

5. Building a Branded Fleet

It is difficult to build a branded green fleet, without significant investments. Many companies struggle to access such services which leads to a below-average user experience for employees. It also prevents a company from positioning itself as an eco-friendly brand, despite having made significant investments.
Betterplace offers companies solutions to all these problems and empowers them to hire, retain, and engage workers in the process.

Renting e-bikes becomes possible at the lowest market rates, with options for zero-cost financing. With a singular and intuitive platform to assess rider productivity, compliance, and manage subscriptions, companies can track their ROI. Contact us for more insights.

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